# CHAPP

CHAPP is a UK-based functional nutrition brand developing bio-enhanced moringa daily nutrition in two concept formats: Daily Nourish Jelly sticks and Daily Nourish Shots.

Website: https://thechapp.co.uk
Contact: info@thechapp.co.uk
Instagram: https://www.instagram.com/thechapp.co.uk
TikTok: https://www.tiktok.com/@the.chapp

## Core positioning

CHAPP means "leaves" in colloquial Malayalam. The brand connects traditional food memory, Malabar-rooted ingredient wisdom and modern formulation logic. Its central ingredient is moringa, paired with black pepper extract and coconut, then shaped with botanical flavour expressions.

## Main ingredient system

- Moringa: the core leaf and nutritional story.
- Black pepper extract / piperine: used as a bioavailability-informed pairing.
- Coconut: used as a softening culinary companion for taste, texture and tropical food logic.
- Botanical flavour expressions: Kokum, Raw Mango, Pomegranate, Hibiscus, Jamun and Açaí.

## Product concepts

- CHAPP Daily Nourish Jelly: portable 15g jelly sticks.
- CHAPP Daily Nourish Shot: bottled 60ml nourish shots.
- Current flavour concepts: Kokum, Raw Mango, Pomegranate, Hibiscus, Jamun and Açaí.

## Founders

- Amal Pasha: Founder · Story & Brand.
- Karen Esther Mathews: Founder · Food Scientist.

## Research library

The research page is at: https://thechapp.co.uk/research.html
It contains source trails for moringa, black pepper extract / piperine, coconut, kokum, raw mango, pomegranate, hibiscus, jamun and açaí. The page is intended for transparent evidence trails and should not be read as medical claims.