Founders
CHAPP sits at the meeting point of food memory, cultural storytelling and disciplined formulation. Its founders bring those worlds together.
Founder · Story & Brand
Amal builds the world of CHAPP around memory, culture and the emotional power of food stories. He leads the brand direction, partnerships and the translation of a Global South food idea into a modern daily ritual.
Founder · Food Scientist
Karen guides the ingredient logic, formulation story and bridge between food science and traditional use. Her role is to help turn the concept into a repeatable, testable and manufacturable product system.
One shared system
CHAPP is developed through a deliberate handover between cultural insight, sensory design, food science, external validation and manufacturing. The goal is not to place tradition and science in opposition, but to make each strengthen the other.